Tourisme international de congrès : expérience de modélisation sélective du concours pour la ville hôte
Titre original :
International convention tourism: A choice modelling experiment of host city competition
Many cities around the world today place considerable emphasis in their tourism strategies on enhancing their competitiveness as potential convention hosts. The objective of this research was to evaluate how site attributes affect the choice of a host city in the international conventions tourism market. The study employed discrete choice modelling using a stated choice approach and analysed data from a survey of international association convention planners. The results demonstrated that the top ten site attributes were (in descending order): the convenience of flight schedules; risk of disruption to the convention; inbound travel barriers or formalities; on-site vs. off-site delegate accommodation; number of available four star hotels; cost of the convention facility; possibility of a subsidy to defray costs; number of available five star hotels; whether or not the association held its convention at the site previously; and domestic air travel costs.
Geoffrey I. Crouch, Giacomo Del Chiappa, Richard R. Perdue