Les stratégies de tarification sur Airbnb : les revenus des hôtes de multiples hébergements sont-ils professionnels ?
Titre original :
Pricing strategies on Airbnb: Are multi-unit hosts revenue pros?
This study examined the effects of pricing strategies, including price positioning and dynamic pricing, on an Airbnb listing’s revenue with a particular interest on the performance difference between multi-unit and single-unit hosts. A series of econometric analyses were performed using a dataset of 320,243 listings managed by 216,058 hosts in 10 major U.S. markets across a longitudinal period from October 2014 to July 2017. The results suggest while price positioning and dynamic pricing have positive impacts on an Airbnb listing’s revenue performance, a multi-listing host performs better than a single-listing host in driving a listing’s revenue, through (a) positioning a listing at a higher price than the average listing price in a neighborhood and (b) adopting less dynamic pricing strategies. Our study fills the void of pricing research in room-sharing economy literature and generates important insights about the pricing strategies and the consequent performance outcome between two different host types.
Linchi Kwok, Karen L. Xie