Encadrer la narration stratégique dans le contexte de la gestion de la transition pour stimuler le développement des destinations touristiques

Tourisme Management, Volume 75, décembre 2019
Publié le 16 avril 2019

Résumé

This article frames strategic storytelling in the context of transition management in order to analyse how strategic applications of storytelling stimulate destination development. This analytical framework is applied to two cases of storytelling projects aimed at fostering the destination development of the regions Hondsrug and Friese Meren, the Netherlands. We discuss how considering destination development as a long-term spatial transformation process (transition) and adopting a multilevel perspective (MLP) allows 1.) to pinpoint how strategic storytelling contributes to regional development and 2.) to identify factors that positively and negatively influence this contribution. We conclude that using storytelling in the context of transitions benefits from an adaptive approach of continually evaluating and adjusting actions – including storytelling. This allows for reinforcing existing ties and establishing new ties between actors so to effectively mobilise and unite public and private actors on multiple governance levels and result in actions that contribute to destination development.

Auteurs

Stefan Hartman, Constanza Parra, Gert de Roo

Encadrer la narration stratégique dans le contexte de la gestion de la transition pour stimuler le développement des destinations touristiques (article en anglais sur Science Direct)