Comment la vision des touristes des intentions de responsabilité sociale des destinations a-t-elle un impact sur la confiance et l'intention de visiter ? Le rôle modérateur de la réputation de destination

Tourism Management, Volume 77, avril 2020
Publié le 28 octobre 2019

Résumé

Through the lenses of attribution theory, signal theory, and social exchange theory, this study proposed and tested a conceptual model that investigates how tourists' attribution of destination social responsibility (DSR) motives impact destination trust and intention to visit a destination. The moderating effects of destination reputation (good vs. average) were particularly examined in the proposed model. The results of three experimental studies revealed that the impact of DSR motive attributions on destination trust and intention to visit vary under different conditions of destination reputation. In particular, when a destination has a good reputation, the positive impact of intrinsic DSR motive attribution tends to be stronger than that of extrinsic DSR motive attribution. However, when a destination's reputation is average, the impact of the two types of DSR motive attributions become insignificant. The findings of this study provide theoretical and practical implications for destination marketing and DSR campaigns.

Auteurs

Lujun Su, Qi Lian, Yinghua Huang

Comment la vision des touristes des intentions de responsabilité sociale des destinations a-t-elle un impact sur la confiance et l'intention de visiter ? Le rôle modérateur de la réputation de destination (article en anglais sur Science Direct)