Prise de décision en matière d'hébergement pendant la pandémie COVID-19 : aperçus de la complexité de la Grèce

International Journal of Hospitality Management, 19 novembre 2020
Publié le 20 novembre 2020

Résumé

With the remaining ambiguity around COVID-19 effective treatment, the decision-making process for 2020 tourists remains fraught with complexity. Drawing from a sample of 385 permanent Athenian residents, the study explores the decision-making attributes driving their accommodation purchasing preferences in times of increased uncertainty. The complex dynamics are investigated using fuzzy-set Qualitative Comparative Analysis. A complementary analysis evaluates the size effect of the examined conditions using Necessary Condition Analysis. In total, four solutions are generated concerning: (i) health and safety; (ii) the price-quality nexus; (iii) risk aspects; and (iv) quality related health and safety. The study contributes towards the initiation of the theoretical discourse on the foundations of the exploration of tourists’ accommodation choice triggers and dilemmas in times of pandemics. The results inform market intelligence with regard to accommodation-related customer priorities, perceptions and intentions during the pandemic which lay several important managerial implications for the accommodation industry.

Auteur(s)

Nikolaos Pappas, Kyriaki Glyptou

Accommodation decision-making during the COVID-19 pandemic: Complexity insights from Greece (sur Science Direct)