L'impact de la culture nationale sur l'évaluation des hôtels par les clients – Une approche par la big data

International Journal of Tourism Research, 30 mars 2020
Publié le 31 mars 2020

Résumé

The study utilized Hofstede's national cultural dimensions as the theoretical framework to examine the impact of national culture on guests' evaluation of hotel experience. Unlike previous studies which investigate the role of nationality by merely identifying differences between nations, this study analyzed different dimensions of cultural distance between the destination country and a guest's home nation. Using a big data approach, 25,480 guests from five countries reviewed 1,533 Parisian hotels on value, room, location, cleanness, and service. The results revealed that cultural distance dimension of masculinity, individualism, long‐term orientation, indulgence, and uncertainty avoidance significantly influence different aspects of hotel ratings.

Auteur

Pei Zhang, John H. Gerdes Jr, Fang Meng

L'impact de la culture nationale sur l'évaluation des hôtels par les clients – Une approche par la big data (en anglais, sur le site Wiley Online Library)