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Les veilles > International > Tendance du tourisme dans l'Empire du Milieu : le tourisme sortant augmente malgré la baisse des voyages vers l'Europe / Tourism trend in the Middle Kingdom: Chinese outbound travel grows despite decline in trips to Europe

Tendance du tourisme dans l'Empire du Milieu : le tourisme sortant augmente malgré la baisse des voyages vers l'Europe / Tourism trend in the Middle Kingdom: Chinese outbound travel grows despite decline in trips to Europe

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ITB Berlin.png

ITB Berlin, le 9 octobre 2017

Publié le 10 octobre 2017

Thématique: Tourisme international, Comportement



In 2016, while international travel grew by about four per cent, China registered a growth rate of 13 per cent, further consolidating its position as one of the world’s most important source markets for international travel. Thus, China exceeded the Asian/Pacific average outbound growth rate, which was at nearly nine per cent in 2016. These are the results of a special analysis by the World Travel Monitor®, conducted by IPK International and commissioned by ITB Berlin.

Decline in trips to Europe in 2016

In 2016, the Chinese went on 51.2 million international trips with overnights, not including trips to Macau and Hong Kong. Compared to the previous year, that amounts to an additional six million trips and an increase of 13 per cent. China also strengthened its position as the world’s fourth-largest source market behind Germany, the USA and the UK, while further distancing fifth-placed France. Around three out of four outbound trips from China are to destinations within Asia/Pacific, with the Top-5 destinations being within the region, such as South Korea and Thailand. The USA is China’s sixth most popular destination, to which some 2.8 million trips have been made in 2016. The most preferred European destinations are Germany, Spain, France, Switzerland and Austria. However, following seven years of consecutive growth, Chinese trips to Europe declined by four per cent in 2016 compared to the previous year, resulting in a total of 16 per cent of all Chinese outbound trips going to Europe. Nevertheless, first trends for 2017 indicate a positive development again regarding Chinese trips to Europe.

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