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Les veilles > Veille sectorielle > Sécurité, Crises et Risques > lLa confiance dans le secteur hotelier chute avec la progression des problèmes économiques - Global Hotel Sentiment Falls As Continued Economic Issues Continue to Bite
lLa confiance dans le secteur hotelier chute avec la progression des problèmes économiques - Global Hotel Sentiment Falls As Continued Economic Issues Continue to Bite
HorwathGlobalHotel - 9 août 2012
Publié le 9 août 2012
Thématique: Hôtellerie, Economie, Crise économique
The latest survey compiled by Horwath Hotel, Tourism and Leisure (HTL), the world’s largest hospitality consulting firm, shows that the improved optimism at the start of the year has once again been stymied due to the prevailing global economic uncertainty. Hotel operator sentiment has followed the same pattern of the last 3 years; with mid-year sentiment turning negative after a more optimistic outlook at the start of the year, slumping to a neutral score of 1. Europe’s return to a negative sentiment score has weighed down the global average and in Asia; China had a negative sentiment reflecting the slowing economic growth in that country.
The Survey, which can be downloaded in full at www.horwathhtl.com, provides the hotel industry with a quick assessment of the future market outlook. The four-question survey focuses on the outlook for occupancy, average room rates and total revenue. Hoteliers have also been asked to make comments on their expectations for the coming year in comparison to 2011, as well as identify key factors of growth/decline, assessing the outlook for key demand segments.
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The Survey, which can be downloaded in full at www.horwathhtl.com, provides the hotel industry with a quick assessment of the future market outlook. The four-question survey focuses on the outlook for occupancy, average room rates and total revenue. Hoteliers have also been asked to make comments on their expectations for the coming year in comparison to 2011, as well as identify key factors of growth/decline, assessing the outlook for key demand segments.
en savoir plus
