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Les veilles > Numérique > Les tendances digitales qui transofment l'industrie du voyage en 2017 / Digital trends that are transforming the travel industry in 2017

Les tendances digitales qui transofment l'industrie du voyage en 2017 / Digital trends that are transforming the travel industry in 2017

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Huffington Post, le 16 mars 2017

Publié le 16 mars 2017

Thématique: Digital



Digital breeds disloyalty. Before it came along, Judy from New Jersey went to her local travel agent to book her yearly family holiday to Barbados. She knew the providers she trusted and face to face contact with her rep gave her piece of mind that she was making the right decision. Today, Judy’s glossy brochure is the web, where she can hunt around to find the ‘best’ deal. Hoteliers, airlines and home accommodation providers all battle for Judy’s attention, often having to unbundle their prices to win Judy over.

As well as price and choice, there are a number of other external factors that are changing the travel marketing industry. Only with a complete understanding of these factors through data can you ensure your travel marketing is on target.

Here are some ways digital can help your business get ahead in a cluttered market.

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