Voyage&Technologies relève un bond de 50 milliards d'euros pour les ventes en ligne en 2007 en Europe alors que les ventes off line restent relativement stables autour de 205 milliards d'euros. Ces informations sont extraites d'une étude de Eye for Travel rapportée par ehotelier

"The relatively steady growth of the overall European travel market since 2002 masks a true explosion in online sales.
According to a recently published EyeforTravel Research report, the steady growth over the past 5 years is in fact fully accounted for by its online channels, as offline sales neither increased or decreased, with a CAGR of 0%.
EyeforTravel reports the online market to have grown at a 41% CAGR in the 2002-2007 review period.
Online market expenditure on travel products approached an estimated Euro 50 billion in 2007, a more than five fold increase from just under EUR 10 billion in 2002, representing a substantial CAGR of 41%.
Online sales now account for a fifth (20%) of all travel sales, coming from under a twentieth (4%) in 2002.
Offline travel expenditure still accounts for the vast majority of sales, but remained relatively stable in 2007, at around EUR 205 billion.
The online travel market is closing in on the offline market in Europe but there still remains much room for growth in the online marketplace."
 
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